What is profitable for small businesses

Apartments will not sell themselves, or How to properly process a client
In the conditions of today's fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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How a novice entrepreneur competes with business giants
Quite often you can hear the opinion that if, next to a small store, a hypermarket opens, for example, the store will close very soon. Such an opinion, as a…

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5 rules to avoid director criminal liability risks

Often, company executives are held criminally liable for actions whose criminality they do not even realize – “ignorance of the law does not exempt from liability”. According to statistics, in recent years the number of cases where directors have been prosecuted has been steadily increasing. Directors are attracted for various types of fraud (Articles 159-159.6), embezzlement or embezzlement (Article 160), illegal business (Article 171), tax crimes (Articles 198-199.2) and other actions. Continue reading

Apartments will not sell themselves, or How to properly process a client

In the conditions of today’s fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of a salesperson and explains why it is important to periodically audit the competencies of managers.
The real estate market has never demanded such efforts in the struggle for clients, as now. Continue reading

OKR in the company, or Two tools to advance towards ambitious goals

Natalya Gulchevskaya talks about two tools within the company’s management system for key results and goals (OKR) – visualization, progress meetings; shares personal experience of its implementation
At the first meeting to discuss a strategic session, I often hear from leaders: “Yes, we already had such sessions, set goals, were inspired, and then everything slipped back into routine; we achieved something, but most of what we planned was left on paper. Continue reading

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Can trainings “put out a fire of a business”?
Denis Sidenko talks about situations where employees and business executives will really benefit from attending a variety of trainings - from time management training to team building skills - and…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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