What is profitable for small businesses

“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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"Business parasites", or How not to kill a business system
The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with…

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Men or women: who is more often distracted from work?
Not so long ago, HeadHunter experts conducted a large-scale survey, the purpose of which was to find out how productively employees spend their work time. Resource visitors were asked to…

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5 rules to avoid director criminal liability risks

Often, company executives are held criminally liable for actions whose criminality they do not even realize – “ignorance of the law does not exempt from liability”. According to statistics, in recent years the number of cases where directors have been prosecuted has been steadily increasing. Directors are attracted for various types of fraud (Articles 159-159.6), embezzlement or embezzlement (Article 160), illegal business (Article 171), tax crimes (Articles 198-199.2) and other actions. Continue reading

Apartments will not sell themselves, or How to properly process a client

In the conditions of today’s fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of a salesperson and explains why it is important to periodically audit the competencies of managers.
The real estate market has never demanded such efforts in the struggle for clients, as now. Continue reading

OKR in the company, or Two tools to advance towards ambitious goals

Natalya Gulchevskaya talks about two tools within the company’s management system for key results and goals (OKR) – visualization, progress meetings; shares personal experience of its implementation
At the first meeting to discuss a strategic session, I often hear from leaders: “Yes, we already had such sessions, set goals, were inspired, and then everything slipped back into routine; we achieved something, but most of what we planned was left on paper. Continue reading

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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Who should be afraid of a field tax audit: 10 reasons for fear
Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and…

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How to prepare for the GIT test according to the new rules: what you need to know and what to pay attention to
Irina Plotnikova talks in detail about inspections of state labor inspectorates (GIT) of employers, describes the innovations that must be paid attention to when preparing for the visit of inspectors…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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