Risks of transferring employees to individual entrepreneurs and self-employed
We talk about the main risks for an employer company that transfers its employees to self-employed and self-employed, and explain how to protect yourself from possible penalties from the tax…

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How to prepare for the GIT test according to the new rules: what you need to know and what to pay attention to
Irina Plotnikova talks in detail about inspections of state labor inspectorates (GIT) of employers, describes the innovations that must be paid attention to when preparing for the visit of inspectors…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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useless cookies

How I sold cookies to the Russian Army, kindergartens and large chain stores

An entrepreneur from Khabarovsk bought a tiny cookie production line. I found a recipe, put together a team and cheerfully got down to business. And after a couple of months I realized that enthusiasm alone is not enough – nobody buys cookies. Stanislav Matushevich tells how he got involved in this business, traveled around the city and the surrounding villages, studded dozens of thresholds and brought the manufacturer an agreement with a large million-dollar network. Continue reading

“Give Mark money!”, Or How Facebook’s Appetites Have Changed

First ad

Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation of the social network, he launches the Flyers project. Local clubs post student party and social events information and pay $ 10 to 40 per day to run ads. Continue reading

How to conclude a contract with a self-employed

How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime in the Russian Federation. This regime was called professional income tax, and those who apply it are self-employed. In this experiment, such a tax system was introduced in four test regions: Moscow, the Republic of Tatarstan, Moscow and Kaluga regions. Continue reading

Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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“We got divorced, no time management!”, Or Priority management: how to keep up with the main
We have got high-speed cars, smart homes, mobile phones in which we can simultaneously read, write and talk. We study time management, we have new-fangled planners, but for all the…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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