“We got divorced, no time management!”, Or Priority management: how to keep up with the main
We have got high-speed cars, smart homes, mobile phones in which we can simultaneously read, write and talk. We study time management, we have new-fangled planners, but for all the…

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How to get a valuable employee
Nadezhda Zhivora explains how to attract an effective employee from another company to her: how to identify the “pain points” of a professional, how to formulate the benefits and prospects…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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useless cookies

How I sold cookies to the Russian Army, kindergartens and large chain stores

An entrepreneur from Khabarovsk bought a tiny cookie production line. I found a recipe, put together a team and cheerfully got down to business. And after a couple of months I realized that enthusiasm alone is not enough – nobody buys cookies. Stanislav Matushevich tells how he got involved in this business, traveled around the city and the surrounding villages, studded dozens of thresholds and brought the manufacturer an agreement with a large million-dollar network. Continue reading

“Give Mark money!”, Or How Facebook’s Appetites Have Changed

First ad

Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation of the social network, he launches the Flyers project. Local clubs post student party and social events information and pay $ 10 to 40 per day to run ads. Continue reading

How to conclude a contract with a self-employed

How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime in the Russian Federation. This regime was called professional income tax, and those who apply it are self-employed. In this experiment, such a tax system was introduced in four test regions: Moscow, the Republic of Tatarstan, Moscow and Kaluga regions. Continue reading

How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Divide and conquer: 4 tips for working with a client in the service business
It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more.…

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Divide and conquer: 4 tips for working with a client in the service business
It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more.…

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An employee asks to increase salary: what to do?
Irina Narchemashvili talks about how to respond to employee requests for higher wages: how to listen to a request and evaluate the contribution of an employee so as not to…

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