“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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How to conclude a contract with a self-employed
How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime…

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“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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How to get a valuable employee

Nadezhda Zhivora explains how to attract an effective employee from another company to her: how to identify the “pain points” of a professional, how to formulate the benefits and prospects of a new job and why it is important to be honest with a potential employee
From time to time, in every company, especially in a rapidly developing company, there is a need for new specialists. But finding “fresh blood” is only half the battle. Continue reading

Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to prepare for the GIT test according to the new rules: what you need to know and what to pay attention to
Irina Plotnikova talks in detail about inspections of state labor inspectorates (GIT) of employers, describes the innovations that must be paid attention to when preparing for the visit of inspectors…

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“I got settled, and six months later announced my pregnancy”: what should the employer do?
Anna Fedorova considers the issue of maternity leave and frequent hospital employees, explains how employers should relate to this “A young girl is about to have a baby, but before…

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