11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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Seven "mortal sins" of the leader, or How not to sin the big boss
20% of the company's success depends on employees and 80% on the leader. The management style can be different, as well as the tasks of the business itself. But in…

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spontaneous conversations

How to prevent a good idea from perishing

Out of 10 business ideas, approximately 7-8 are never realized – these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability of managers to create such a safe environment where ideas are discussed, tested and developed. Dmitry Trepolsky, Development Director of PR-agency PRonline, tells where good ideas can come from, how to organize a “brainstorming” and why the team’s resistance is inevitable
Where can I get good ideas? Continue reading

Avoiding Court, or Mediation for Business
Ekaterina Shvets talks about the alternative possibility of dispute resolution with the participation of a mediator - the mediation procedure, lists the positive and negative sides of this method of…

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How to make a superhero out of a worker
Konstantin Lashkevich talks about how to create favorable conditions in the company for professional growth of employees, lists the methods that can be used - from setting global goals to…

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How to get a valuable employee
Nadezhda Zhivora explains how to attract an effective employee from another company to her: how to identify the “pain points” of a professional, how to formulate the benefits and prospects…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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