Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for the development of small business in Russia, within the framework of which today it is possible to build an effective business: from various…

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OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

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positions

How to get a valuable employee

Nadezhda Zhivora explains how to attract an effective employee from another company to her: how to identify the “pain points” of a professional, how to formulate the benefits and prospects of a new job and why it is important to be honest with a potential employee
From time to time, in every company, especially in a rapidly developing company, there is a need for new specialists. But finding “fresh blood” is only half the battle. Continue reading

“Business parasites”, or How not to kill a business system

The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with the immune system. He has no individual task to live happily ever after. All he needs is to leave as many offspring as possible to preserve his biological species. Unlike the symbiont, he does not care about his carrier. He is killing him. Continue reading

OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

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Can trainings “put out a fire of a business”?
Denis Sidenko talks about situations where employees and business executives will really benefit from attending a variety of trainings - from time management training to team building skills - and…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Can trainings “put out a fire of a business”?
Denis Sidenko talks about situations where employees and business executives will really benefit from attending a variety of trainings - from time management training to team building skills - and…

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