How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Can a business slip away from inspections and become “untouchable”?
We already wrote that on the website of the General Prosecutor's Office of the Russian Federation, as well as on the website of the Prosecutor's Office of St. Petersburg, a…

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How to get a cook internship? Overview of interesting culinary schools in Russia and abroad
Unfortunately, professional cook education in Russia can only be obtained at schools and colleges. But this level is not enough to work in serious institutions. The way out is to…

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positions

How to get a valuable employee

Nadezhda Zhivora explains how to attract an effective employee from another company to her: how to identify the “pain points” of a professional, how to formulate the benefits and prospects of a new job and why it is important to be honest with a potential employee
From time to time, in every company, especially in a rapidly developing company, there is a need for new specialists. But finding “fresh blood” is only half the battle. Continue reading

“Business parasites”, or How not to kill a business system

The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with the immune system. He has no individual task to live happily ever after. All he needs is to leave as many offspring as possible to preserve his biological species. Unlike the symbiont, he does not care about his carrier. He is killing him. Continue reading

How a novice entrepreneur competes with business giants
Quite often you can hear the opinion that if, next to a small store, a hypermarket opens, for example, the store will close very soon. Such an opinion, as a…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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Who should be afraid of a field tax audit: 10 reasons for fear
Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and…

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Men or women: who is more often distracted from work?
Not so long ago, HeadHunter experts conducted a large-scale survey, the purpose of which was to find out how productively employees spend their work time. Resource visitors were asked to…

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