Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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"Business parasites", or How not to kill a business system
The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with…

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Who is robbing you and your company right now

Irina Narchemashvili, financial director of ATManagement Group, describes three ways to “leak” money from the company and explains how to prevent employees from robbing themselves and stop stealing from themselves
Every month, a business loses money that it might not lose. Incorrect work with prices, suppliers and the warehouse, lack of marketing, analysis of advertising and sales funnel, poor motivation system with large salaries. Continue reading

Prospects for Russian business in 2019: entrepreneur opinion
Entrepreneur Denis Martynov shares forecasts of the development of business trends in 2019: which market sector will grow more actively than the rest, which will be stable; explains what changes…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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