“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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How to make a superhero out of a worker
Konstantin Lashkevich talks about how to create favorable conditions in the company for professional growth of employees, lists the methods that can be used - from setting global goals to…

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Who should be afraid of a field tax audit: 10 reasons for fear

Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and who is wasting nerve cells
There are many factors that can become a brake on business development. However, as a specialist in tax planning and accounting, I will focus on the fear of an on-site tax audit (GNP). Continue reading

“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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How to teach a business to communicate with a client: 4 recommendations
Natalya Orlova gives 4 tips to companies that seek to improve customer service, among them - the formulation of rules and principles of communication with customers, the development of a…

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How to conclude a contract with a self-employed
How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime…

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