How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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5 rules to avoid director criminal liability risks
Often, company executives are held criminally liable for actions whose criminality they do not even realize - “ignorance of the law does not exempt from liability”. According to statistics, in…

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11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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employee

Apartments will not sell themselves, or How to properly process a client

In the conditions of today’s fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of a salesperson and explains why it is important to periodically audit the competencies of managers.
The real estate market has never demanded such efforts in the struggle for clients, as now. Continue reading

How to make a superhero out of a worker

Konstantin Lashkevich talks about how to create favorable conditions in the company for professional growth of employees, lists the methods that can be used – from setting global goals to the right choice of environment
In any team, in any company there are leaders and their own “lagging behind”. While some employees are positive and lead the company forward, others openly fail to cope with the load and pull the entire department back. Continue reading

How to conclude a contract with a self-employed
How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

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“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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