How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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How to get a cook internship? Overview of interesting culinary schools in Russia and abroad
Unfortunately, professional cook education in Russia can only be obtained at schools and colleges. But this level is not enough to work in serious institutions. The way out is to…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to love criticism and make the company more creative

Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the creative field, companies can not only make criticism an effective tool for improvement, but also develop their creative potential. Continue reading

Prospects for Russian business in 2019: entrepreneur opinion

Entrepreneur Denis Martynov shares forecasts of the development of business trends in 2019: which market sector will grow more actively than the rest, which will be stable; explains what changes in business approaches – from automation and modernization – it is important to pay special attention
How will the year 2019 be different from past years? Continue reading

11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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Men or women: who is more often distracted from work?
Not so long ago, HeadHunter experts conducted a large-scale survey, the purpose of which was to find out how productively employees spend their work time. Resource visitors were asked to…

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Prospects for Russian business in 2019: entrepreneur opinion
Entrepreneur Denis Martynov shares forecasts of the development of business trends in 2019: which market sector will grow more actively than the rest, which will be stable; explains what changes…

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OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

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