How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

Continue reading →

How to prevent a good idea from perishing
Out of 10 business ideas, approximately 7-8 are never realized - these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability…

Continue reading →

How I sold cookies to the Russian Army, kindergartens and large chain stores
An entrepreneur from Khabarovsk bought a tiny cookie production line. I found a recipe, put together a team and cheerfully got down to business. And after a couple of months…

Continue reading →

company’s philosophy

How to increase profit per employee up to 59%

Statistics show that in most domestic companies only 25% of the efforts of employees bring results, and the remaining 75% are useless. How to increase labor productivity in your company – says Vasily Pigin
According to the statements of the RAS and the Ministry of Economic Development, the labor productivity of Russians is very low and they are fatally incapable of group work. Continue reading

How not to miss a good employee and not hire a bad employee - the experience of Mosigra
Top managers of the Mosigra board games network share their professional experience in searching, selecting and hiring employees: from selecting a resume to applying Yitzhak Adizes’s formula It happens that…

...

Seven "mortal sins" of the leader, or How not to sin the big boss
20% of the company's success depends on employees and 80% on the leader. The management style can be different, as well as the tasks of the business itself. But in…

...

OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

...

“I got settled, and six months later announced my pregnancy”: what should the employer do?
Anna Fedorova considers the issue of maternity leave and frequent hospital employees, explains how employers should relate to this “A young girl is about to have a baby, but before…

...