How to successfully participate in tenders: 5 rules for entrepreneurs
If you have decided, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you…

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How can an entrepreneur reduce land tax
Mikhail Parishioner talks about contesting the cadastral value of the land as a way to optimize land tax payments and explains how this process is going on, what are the…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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client more effective

Digitalization or death: how Russian retailers fit into the new realities of trade

Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future, and gives advice to Russian entrepreneurs on how to get competitive advantages in the new conditions
New Digital Technologies in Electronic Commerce Continue reading

How to teach a business to communicate with a client: 4 recommendations

Natalya Orlova gives 4 tips to companies that seek to improve customer service, among them – the formulation of rules and principles of communication with customers, the development of a control system for employees and their proper training
Proper interaction with the client is the key to a successful business. Continue reading

Employees are “muddled”, or How to develop responsibility among subordinates

Recently, managers have been complaining about their staff:
the staff makes a lot of mistakes;
employees do not think about the consequences of their actions;
Workers perform tasks without preparation / at random;
employees do not want to delve into the gist of the matter.
We summarize: “Their employees are“ muddled ”. Continue reading

How to teach a business to communicate with a client: 4 recommendations
Natalya Orlova gives 4 tips to companies that seek to improve customer service, among them - the formulation of rules and principles of communication with customers, the development of a…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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