“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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How to conclude a contract with a self-employed
How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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business problems

How to love criticism and make the company more creative

Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the creative field, companies can not only make criticism an effective tool for improvement, but also develop their creative potential. Continue reading

How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

"Business parasites", or How not to kill a business system
The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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Apartments will not sell themselves, or How to properly process a client
In the conditions of today's fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to…

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