business problems
How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the creative field, companies can not only make criticism an effective tool for improvement, but also develop their creative potential. Continue reading
Can trainings “put out a fire of a business”?
Denis Sidenko talks about situations where employees and business executives will really benefit from attending a variety of trainings – from time management training to team building skills – and in which cases money will be wasted
“Do not conduct consulting training” – where should there be a comma in this sentence? Continue reading
How to make money on hype: 5 “not”
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading
