How to get a government order without a “shaggy hand”
One of the main reasons stopping entrepreneurs from participating in government tenders is the widespread belief that it is impossible to win a government order without a pullback. It is…

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Where does the cash gap come from and how to survive it
Irina Narchemashvili describes in detail situations in which a company falls into a cash gap and explains how to avoid this. Meet Vanya. He has an online store + showroom…

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How to successfully participate in tenders: 5 rules for entrepreneurs
If you have decided, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you…

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Avoiding Court, or Mediation for Business

Ekaterina Shvets talks about the alternative possibility of dispute resolution with the participation of a mediator – the mediation procedure, lists the positive and negative sides of this method of conflict resolution for business
The Russian doctrine of resolving disputes today, as well as over many decades, traditionally prefers the judicial mechanism for protecting violated rights and interests. Continue reading

What is profitable for small businesses: three life hacks from an entrepreneur

Denis Martynov talks about promising niches for the development of small business in Russia, within the framework of which today it is possible to build an effective business: from various integrators of services and goods to high-quality service
Now is the best time for small business. While the state “helps” medium and large businesses to “survive”, the time has come for entrepreneurial artisans – people who create and manage small enterprises on their own. Continue reading

How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

Seven "mortal sins" of the leader, or How not to sin the big boss
20% of the company's success depends on employees and 80% on the leader. The management style can be different, as well as the tasks of the business itself. But in…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

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