arrival
Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises – direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work with today
In recent years, reverse franchising has become increasingly popular. Many companies offer it as a way of cooperation, since this model allows you to trade on large areas at minimal cost while maintaining the growth and reputation of the brand. Continue reading
An employee asks to increase salary: what to do?
Irina Narchemashvili talks about how to respond to employee requests for higher wages: how to listen to a request and evaluate the contribution of an employee so as not to be mistaken with the answer
All employees want to earn more. All businessmen want to pay fairly. So that employees benefit, and investments in salaries paid off. So how to decide whether to give an increase? Continue reading
Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information via the Internet, when not every self-respecting company has uploaded the latest information about its marketing and advertising activities to the network. Continue reading
