How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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CCP checks in 2019: how they conduct, who and who fines
Dmitry Boltunov talks about inspections of compliance by entrepreneurs with cash discipline and explains who has the right to conduct them, how they are carried out directly, what are the…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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agreement

How I sold cookies to the Russian Army, kindergartens and large chain stores

An entrepreneur from Khabarovsk bought a tiny cookie production line. I found a recipe, put together a team and cheerfully got down to business. And after a couple of months I realized that enthusiasm alone is not enough – nobody buys cookies. Stanislav Matushevich tells how he got involved in this business, traveled around the city and the surrounding villages, studded dozens of thresholds and brought the manufacturer an agreement with a large million-dollar network. Continue reading

Comparison of direct and reverse franchises: which is more profitable?

Evgeni Dobrinin compares two types of franchises – direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work with today
In recent years, reverse franchising has become increasingly popular. Many companies offer it as a way of cooperation, since this model allows you to trade on large areas at minimal cost while maintaining the growth and reputation of the brand. Continue reading

Risks of transferring employees to individual entrepreneurs and self-employed

We talk about the main risks for an employer company that transfers its employees to self-employed and self-employed, and explain how to protect yourself from possible penalties from the tax authorities
Interaction with an individual entrepreneur on the basis of a civil law nature from a tax point of view for an employer can be significantly more profitable than hiring an employee under an employment contract. Continue reading

7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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How to teach a business to communicate with a client: 4 recommendations
Natalya Orlova gives 4 tips to companies that seek to improve customer service, among them - the formulation of rules and principles of communication with customers, the development of a…

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Prospects for Russian business in 2019: entrepreneur opinion
Entrepreneur Denis Martynov shares forecasts of the development of business trends in 2019: which market sector will grow more actively than the rest, which will be stable; explains what changes…

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Who should be afraid of a field tax audit: 10 reasons for fear
Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and…

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