An employee asks to increase salary: what to do?
Irina Narchemashvili talks about how to respond to employee requests for higher wages: how to listen to a request and evaluate the contribution of an employee so as not to…

Continue reading →

What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for the development of small business in Russia, within the framework of which today it is possible to build an effective business: from various…

Continue reading →

Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

Continue reading →

Monthly Archives: April 2019

OKR in the company, or Two tools to advance towards ambitious goals

Natalya Gulchevskaya talks about two tools within the company’s management system for key results and goals (OKR) – visualization, progress meetings; shares personal experience of its implementation
At the first meeting to discuss a strategic session, I often hear from leaders: “Yes, we already had such sessions, set goals, were inspired, and then everything slipped back into routine; we achieved something, but most of what we planned was left on paper. Continue reading

How to love criticism and make the company more creative

Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the creative field, companies can not only make criticism an effective tool for improvement, but also develop their creative potential. Continue reading

Transferring an employee to self-employed: opportunities and risks
In 2019, a new tax regime appeared in Russia - a tax on professional income. This regime is established by the Federal Law of November 27, 2018 No. 422-ФЗ "On…

...

“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

...

How can an entrepreneur reduce land tax
Mikhail Parishioner talks about contesting the cadastral value of the land as a way to optimize land tax payments and explains how this process is going on, what are the…

...

11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

...