How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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Monthly Archives: August 2018

Comparison of direct and reverse franchises: which is more profitable?

Evgeni Dobrinin compares two types of franchises – direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work with today
In recent years, reverse franchising has become increasingly popular. Many companies offer it as a way of cooperation, since this model allows you to trade on large areas at minimal cost while maintaining the growth and reputation of the brand. Continue reading

Avoiding Court, or Mediation for Business

Ekaterina Shvets talks about the alternative possibility of dispute resolution with the participation of a mediator – the mediation procedure, lists the positive and negative sides of this method of conflict resolution for business
The Russian doctrine of resolving disputes today, as well as over many decades, traditionally prefers the judicial mechanism for protecting violated rights and interests. Continue reading

How to prepare for the GIT test according to the new rules: what you need to know and what to pay attention to
Irina Plotnikova talks in detail about inspections of state labor inspectorates (GIT) of employers, describes the innovations that must be paid attention to when preparing for the visit of inspectors…

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How to teach a business to communicate with a client: 4 recommendations
Natalya Orlova gives 4 tips to companies that seek to improve customer service, among them - the formulation of rules and principles of communication with customers, the development of a…

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Employees are “muddled”, or How to develop responsibility among subordinates
Recently, managers have been complaining about their staff: the staff makes a lot of mistakes; employees do not think about the consequences of their actions; Workers perform tasks without preparation…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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