Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

Continue reading →

“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

Continue reading →

How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

Continue reading →

Monthly Archives: February 2018

How to make a superhero out of a worker

Konstantin Lashkevich talks about how to create favorable conditions in the company for professional growth of employees, lists the methods that can be used – from setting global goals to the right choice of environment
In any team, in any company there are leaders and their own “lagging behind”. While some employees are positive and lead the company forward, others openly fail to cope with the load and pull the entire department back. Continue reading

Can a business slip away from inspections and become “untouchable”?
We already wrote that on the website of the General Prosecutor's Office of the Russian Federation, as well as on the website of the Prosecutor's Office of St. Petersburg, a…

...

Transferring an employee to self-employed: opportunities and risks
In 2019, a new tax regime appeared in Russia - a tax on professional income. This regime is established by the Federal Law of November 27, 2018 No. 422-ФЗ "On…

...

7 Benefits of Accounting Outsourcing for Small Businesses
We list 7 advantages of accounting outsourcing for business in comparison with a full-time accountant, starting from a more favorable cost of services and ending with a guarantee against errors…

...

Can trainings “put out a fire of a business”?
Denis Sidenko talks about situations where employees and business executives will really benefit from attending a variety of trainings - from time management training to team building skills - and…

...