7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company – from the correct positioning of the project – to using several communication channels with employees
Today, innovation is an indispensable component of a successful business. Therefore, many companies are now trying to build their own culture of creativity and invention. At the same time, HRM is faced with the task of ensuring a continuous flow of ideas from the team. But to develop an innovative environment is not an easy task – and instead of an avalanche of initiatives in the Idea Box brand, a single short note is found.
Today I will share with you 7 rules that will help create an “explosive” energy company, moving it forward towards goals, to gain market share.
1. First, the basics
For the team to have a desire to generate ideas, it is necessary to form an understanding of the common goal with it, because constructive innovations are absolutely impossible in the corporate fog of uncertainty.
Who are we? What kind of business are we in? Who is our customer? What value do we generate for it? How are we different from others? Why are we gathered together and what do we want to achieve?
2. What innovations do you need?
Innovations, in fact, have their own classification. There are “product” innovations – how to improve a product or service, make them more valuable to the client. There are “operational” ideas — how to make work more productive, reduce losses, optimize costs, increase quality indicators, and the like.
And if you are looking for “new customers”, then the goal will be to see the segments and needs that the company has not worked with so far. Or, the company met with a lack of communication ideas – you have many advantages, but how to convey them to the client? Or maybe you are looking for a new business model and are planning to create your own Uber.
Accordingly, if you want to get ideas, then take the trouble to figure out: which ones? Therefore, the call “Hey people, create!” Is a little scary and a little laugh. And innovation for innovation is like a cupboard for a cupboard – it’s a pity to throw it away, but there is nowhere to put it …
3. Set up categories to help your team think with focus.
If you need ideas in several different directions at once. For example: “service chips”, “return of lost customers”, “optimization of internal policies and procedures” and others.
4. All elements of your program should be modern and “appetizing”
When interviewing in one company, the recruiter talked for a long time about the innovativeness, progressiveness and best international practices that permeate the company through and through. The candidate looked precisely at her eyes – did she work at the cutting edge of technology. Then she made it possible to read the Declaration of Value … And the trouble with this Declaration was that all the deviations, and indeed the formatting of the document, were performed with the space bar.
So if you want to provoke a team to give birth to ideas, all the elements of your program should be modern and mouth-watering. Starting from the very name of the project, which should inspire and convey significance. All other parts of the program should be just as creative – presentation, rules, and (of course) channels for presenting ideas.
And then you will have to forever abandon the transparent plastic box with the New Ideas sticker.
5. Need multiple feed channels
These channels should be easily accessible and creatively packaged. Install boards on which you can sketch your idea with colored crayons in the most popular places in the office – cafeterias, halls, elevators. Create the opportunity to record the idea “from your voice” – equip office corners with voice recorders, open a telephone line to record offers on the answering machine. You also need a separate or section on the corporate portal. Such “offer cards” should be everywhere.
6. Provide workers with examples
Often, employees do not know how to draw up an idea, so provide them with examples. At the same time, demanding the submission of initiatives in the format of the presentation made in Power Point, the template of which can be downloaded from disk D, is the same as introducing the rule “there are ten ideas from each department”. So you just strangle the project with your own hands!
Examples should demonstrate that you can share the idea in the most convenient and illustrative way – at least with a picture, at least with a photocopy from a book with lines marked with marker.
7. Working with innovation is a two-step process.
For the second stage, you need a professional team that will work with ideas. For example, to study initiatives, evaluate them, organize work on introducing the best proposals into the practice of the enterprise.
An innovative unit can advise, audit, accelerate initiatives, but the business unit reserves the right to ownership. But the innovation department can itself experiment with new ideas, having its own budget, staff and goals.