What is profitable for small businesses

"Business parasites", or How not to kill a business system
The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Seven “mortal sins” of the leader, or How not to sin the big boss

20% of the company’s success depends on employees and 80% on the leader. The management style can be different, as well as the tasks of the business itself. But in every business there are general rules that it’s vital for a top manager to know. Nadezhda Zhivora called the seven “deadly sins” of the leader, getting rid of which you and your team will definitely go to a new level
Sin one: “No one can do better than me” Continue reading

How to prevent a good idea from perishing

Out of 10 business ideas, approximately 7-8 are never realized – these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability of managers to create such a safe environment where ideas are discussed, tested and developed. Dmitry Trepolsky, Development Director of PR-agency PRonline, tells where good ideas can come from, how to organize a “brainstorming” and why the team’s resistance is inevitable
Where can I get good ideas? Continue reading

“Give Mark money!”, Or How Facebook’s Appetites Have Changed

First ad

Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation of the social network, he launches the Flyers project. Local clubs post student party and social events information and pay $ 10 to 40 per day to run ads. Continue reading

How to conclude a contract with a self-employed

How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime in the Russian Federation. This regime was called professional income tax, and those who apply it are self-employed. In this experiment, such a tax system was introduced in four test regions: Moscow, the Republic of Tatarstan, Moscow and Kaluga regions. Continue reading

Transferring an employee to self-employed: opportunities and risks

In 2019, a new tax regime appeared in Russia – a tax on professional income. This regime is established by the Federal Law of November 27, 2018 No. 422-ФЗ “On the experiment to establish a special tax regime” Professional income tax “in the city of federal significance Moscow, Moscow and Kaluga regions, as well as in the Republic of Tatarstan (Tatarstan)” . Continue reading

How not to miss a good employee and not hire a bad employee - the experience of Mosigra
Top managers of the Mosigra board games network share their professional experience in searching, selecting and hiring employees: from selecting a resume to applying Yitzhak Adizes’s formula It happens that…

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CCP checks in 2019: how they conduct, who and who fines
Dmitry Boltunov talks about inspections of compliance by entrepreneurs with cash discipline and explains who has the right to conduct them, how they are carried out directly, what are the…

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Risks of transferring employees to individual entrepreneurs and self-employed
We talk about the main risks for an employer company that transfers its employees to self-employed and self-employed, and explain how to protect yourself from possible penalties from the tax…

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How to get a government order without a “shaggy hand”
One of the main reasons stopping entrepreneurs from participating in government tenders is the widespread belief that it is impossible to win a government order without a pullback. It is…

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