The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading
Unfortunately, professional cook education in Russia can only be obtained at schools and colleges. But this level is not enough to work in serious institutions. The way out is to take an internship with chefs in private culinary schools or foreign institutes.
NOVIKOV SCHOOL (Moscow, Russia) Continue reading
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information via the Internet, when not every self-respecting company has uploaded the latest information about its marketing and advertising activities to the network. Continue reading
Recently, managers have been complaining about their staff:
the staff makes a lot of mistakes;
employees do not think about the consequences of their actions;
Workers perform tasks without preparation / at random;
employees do not want to delve into the gist of the matter.
We summarize: “Their employees are“ muddled ”. Continue reading
We already wrote that on the website of the General Prosecutor’s Office of the Russian Federation, as well as on the website of the Prosecutor’s Office of St. Petersburg, a consolidated (interactive) plan of inspections of legal entities is posted.
We strongly recommend that you look into the list of “lucky ones” and arm yourself with information regarding your company. Continue reading