What is profitable for small businesses

How to prevent a good idea from perishing
Out of 10 business ideas, approximately 7-8 are never realized - these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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How to get a cook internship? Overview of interesting culinary schools in Russia and abroad
Unfortunately, professional cook education in Russia can only be obtained at schools and colleges. But this level is not enough to work in serious institutions. The way out is to…

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How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

Employees are “muddled”, or How to develop responsibility among subordinates

Recently, managers have been complaining about their staff:
the staff makes a lot of mistakes;
employees do not think about the consequences of their actions;
Workers perform tasks without preparation / at random;
employees do not want to delve into the gist of the matter.
We summarize: “Their employees are“ muddled ”. Continue reading

Can a business slip away from inspections and become “untouchable”?

We already wrote that on the website of the General Prosecutor’s Office of the Russian Federation, as well as on the website of the Prosecutor’s Office of St. Petersburg, a consolidated (interactive) plan of inspections of legal entities is posted.

We strongly recommend that you look into the list of “lucky ones” and arm yourself with information regarding your company. Continue reading

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Who is robbing you and your company right now
Irina Narchemashvili, financial director of ATManagement Group, describes three ways to “leak” money from the company and explains how to prevent employees from robbing themselves and stop stealing from themselves…

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“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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Who should be afraid of a field tax audit: 10 reasons for fear
Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and…

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