What is profitable for small businesses

Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

Continue reading →

Can trainings “put out a fire of a business”?
Denis Sidenko talks about situations where employees and business executives will really benefit from attending a variety of trainings - from time management training to team building skills - and…

Continue reading →

How to conclude a contract with a self-employed
How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime…

Continue reading →

1 8 9 10

How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

Employees are “muddled”, or How to develop responsibility among subordinates

Recently, managers have been complaining about their staff:
the staff makes a lot of mistakes;
employees do not think about the consequences of their actions;
Workers perform tasks without preparation / at random;
employees do not want to delve into the gist of the matter.
We summarize: “Their employees are“ muddled ”. Continue reading

Can a business slip away from inspections and become “untouchable”?

We already wrote that on the website of the General Prosecutor’s Office of the Russian Federation, as well as on the website of the Prosecutor’s Office of St. Petersburg, a consolidated (interactive) plan of inspections of legal entities is posted.

We strongly recommend that you look into the list of “lucky ones” and arm yourself with information regarding your company. Continue reading

1 8 9 10
How a novice entrepreneur competes with business giants
Quite often you can hear the opinion that if, next to a small store, a hypermarket opens, for example, the store will close very soon. Such an opinion, as a…

...

“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

...

“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

...

Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

...