Seven "mortal sins" of the leader, or How not to sin the big boss
20% of the company's success depends on employees and 80% on the leader. The management style can be different, as well as the tasks of the business itself. But in…

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How to make a superhero out of a worker
Konstantin Lashkevich talks about how to create favorable conditions in the company for professional growth of employees, lists the methods that can be used - from setting global goals to…

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Seven "mortal sins" of the leader, or How not to sin the big boss
20% of the company's success depends on employees and 80% on the leader. The management style can be different, as well as the tasks of the business itself. But in…

Continue reading →

video

How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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Age employees: what the employer needs to know
Elena Sidorenko shares information related to the employment of pre-retirement age employees in the company: whether additional reporting is needed for this, what are the features of concluding an employment…

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How to get a cook internship? Overview of interesting culinary schools in Russia and abroad
Unfortunately, professional cook education in Russia can only be obtained at schools and colleges. But this level is not enough to work in serious institutions. The way out is to…

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11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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