How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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technical

How to successfully participate in tenders: 5 rules for entrepreneurs

If you have decided, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you need to know some important nuances that will help you act more efficiently and avoid stupid, and sometimes – fatal errors. Continue reading

Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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How to get a valuable employee
Nadezhda Zhivora explains how to attract an effective employee from another company to her: how to identify the “pain points” of a professional, how to formulate the benefits and prospects…

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“We got divorced, no time management!”, Or Priority management: how to keep up with the main
We have got high-speed cars, smart homes, mobile phones in which we can simultaneously read, write and talk. We study time management, we have new-fangled planners, but for all the…

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