Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to get a government order without a “shaggy hand”
One of the main reasons stopping entrepreneurs from participating in government tenders is the widespread belief that it is impossible to win a government order without a pullback. It is…

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resources

OKR in the company, or Two tools to advance towards ambitious goals

Natalya Gulchevskaya talks about two tools within the company’s management system for key results and goals (OKR) – visualization, progress meetings; shares personal experience of its implementation
At the first meeting to discuss a strategic session, I often hear from leaders: “Yes, we already had such sessions, set goals, were inspired, and then everything slipped back into routine; we achieved something, but most of what we planned was left on paper. Continue reading

How to prevent a good idea from perishing
Out of 10 business ideas, approximately 7-8 are never realized - these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability…

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How to conclude a contract with a self-employed
How much noise the self-employed reform made! And all due to the fact that from January 1, 2019, law No. 422-FZ entered into force, which introduced a new tax regime…

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Divide and conquer: 4 tips for working with a client in the service business
It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more.…

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Who should be afraid of a field tax audit: 10 reasons for fear
Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and…

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