How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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5 rules to avoid director criminal liability risks
Often, company executives are held criminally liable for actions whose criminality they do not even realize - “ignorance of the law does not exempt from liability”. According to statistics, in…

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reconciliation

Divide and conquer: 4 tips for working with a client in the service business

It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more. In this situation, it is logical to check the entire business process, starting with the quality of the service provided and ending with communications. But what to do when you have a great product and team, but the customers leave anyway? Continue reading

Corruption in the company: how to identify kickback schemes and defeat theft
Corruption - or theft in companies - is a very broad topic. Depending on the size of the company, the scope of activity, the presence or absence of a security…

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Age employees: what the employer needs to know
Elena Sidorenko shares information related to the employment of pre-retirement age employees in the company: whether additional reporting is needed for this, what are the features of concluding an employment…

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How to successfully participate in tenders: 5 rules for entrepreneurs
If you have decided, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you…

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CCP checks in 2019: how they conduct, who and who fines
Dmitry Boltunov talks about inspections of compliance by entrepreneurs with cash discipline and explains who has the right to conduct them, how they are carried out directly, what are the…

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