How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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How to successfully participate in tenders: 5 rules for entrepreneurs
If you have decided, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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Apartments will not sell themselves, or How to properly process a client

In the conditions of today’s fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of a salesperson and explains why it is important to periodically audit the competencies of managers.
The real estate market has never demanded such efforts in the struggle for clients, as now. Continue reading

“I got settled, and six months later announced my pregnancy”: what should the employer do?
Anna Fedorova considers the issue of maternity leave and frequent hospital employees, explains how employers should relate to this “A young girl is about to have a baby, but before…

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How not to miss a good employee and not hire a bad employee - the experience of Mosigra
Top managers of the Mosigra board games network share their professional experience in searching, selecting and hiring employees: from selecting a resume to applying Yitzhak Adizes’s formula It happens that…

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Men or women: who is more often distracted from work?
Not so long ago, HeadHunter experts conducted a large-scale survey, the purpose of which was to find out how productively employees spend their work time. Resource visitors were asked to…

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How to prevent a good idea from perishing
Out of 10 business ideas, approximately 7-8 are never realized - these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability…

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