How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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Men or women: who is more often distracted from work?
Not so long ago, HeadHunter experts conducted a large-scale survey, the purpose of which was to find out how productively employees spend their work time. Resource visitors were asked to…

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OKR in the company, or Two tools to advance towards ambitious goals
Natalya Gulchevskaya talks about two tools within the company's management system for key results and goals (OKR) - visualization, progress meetings; shares personal experience of its implementation At the first…

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needs

Apartments will not sell themselves, or How to properly process a client

In the conditions of today’s fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of a salesperson and explains why it is important to periodically audit the competencies of managers.
The real estate market has never demanded such efforts in the struggle for clients, as now. Continue reading

“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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