"Business parasites", or How not to kill a business system
The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with…

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CCP checks in 2019: how they conduct, who and who fines
Dmitry Boltunov talks about inspections of compliance by entrepreneurs with cash discipline and explains who has the right to conduct them, how they are carried out directly, what are the…

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“We got divorced, no time management!”, Or Priority management: how to keep up with the main
We have got high-speed cars, smart homes, mobile phones in which we can simultaneously read, write and talk. We study time management, we have new-fangled planners, but for all the…

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marketing

How I sold cookies to the Russian Army, kindergartens and large chain stores

An entrepreneur from Khabarovsk bought a tiny cookie production line. I found a recipe, put together a team and cheerfully got down to business. And after a couple of months I realized that enthusiasm alone is not enough – nobody buys cookies. Stanislav Matushevich tells how he got involved in this business, traveled around the city and the surrounding villages, studded dozens of thresholds and brought the manufacturer an agreement with a large million-dollar network. Continue reading

“I got settled, and six months later announced my pregnancy”: what should the employer do?
Anna Fedorova considers the issue of maternity leave and frequent hospital employees, explains how employers should relate to this “A young girl is about to have a baby, but before…

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“Give Mark money!”, Or How Facebook's Appetites Have Changed
First ad Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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