How a novice entrepreneur competes with business giants
Quite often you can hear the opinion that if, next to a small store, a hypermarket opens, for example, the store will close very soon. Such an opinion, as a…

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Who should be afraid of a field tax audit: 10 reasons for fear
Natalya Goryachaya talks about the main fears and fears of Russian businessmen related to field tax audits, and explains to whom and under what actions it is worth worrying, and…

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How can an entrepreneur reduce land tax
Mikhail Parishioner talks about contesting the cadastral value of the land as a way to optimize land tax payments and explains how this process is going on, what are the…

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emergency

How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

Apartments will not sell themselves, or How to properly process a client
In the conditions of today's fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to…

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“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

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11 Ways to Cut Business Costs
When a business does not have enough money, the owner is looking for ways to increase income. Looks at marketing, advertising, sales, production. And it is right! But "extra money"…

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How not to miss a good employee and not hire a bad employee - the experience of Mosigra
Top managers of the Mosigra board games network share their professional experience in searching, selecting and hiring employees: from selecting a resume to applying Yitzhak Adizes’s formula It happens that…

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