Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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7 rules for creating an innovative environment within the company
Dmitry Trepolsky lists 11 ways to create an atmosphere of creative search and innovative ideas in the company - from the correct positioning of the project - to using several…

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emergency

How to make money on hype: 5 “not”

The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot”, an advertising campaign must be built on five “not.” Continue reading

How to make a superhero out of a worker
Konstantin Lashkevich talks about how to create favorable conditions in the company for professional growth of employees, lists the methods that can be used - from setting global goals to…

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How to get a cook internship? Overview of interesting culinary schools in Russia and abroad
Unfortunately, professional cook education in Russia can only be obtained at schools and colleges. But this level is not enough to work in serious institutions. The way out is to…

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5 rules to avoid director criminal liability risks
Often, company executives are held criminally liable for actions whose criminality they do not even realize - “ignorance of the law does not exempt from liability”. According to statistics, in…

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Who is robbing you and your company right now
Irina Narchemashvili, financial director of ATManagement Group, describes three ways to “leak” money from the company and explains how to prevent employees from robbing themselves and stop stealing from themselves…

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