How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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Employees are “muddled”, or How to develop responsibility among subordinates
Recently, managers have been complaining about their staff: the staff makes a lot of mistakes; employees do not think about the consequences of their actions; Workers perform tasks without preparation…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeni Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to successfully participate in tenders: 5 rules for entrepreneurs

If you have decided, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you need to know some important nuances that will help you act more efficiently and avoid stupid, and sometimes – fatal errors. Continue reading

Where does the cash gap come from and how to survive it
Irina Narchemashvili describes in detail situations in which a company falls into a cash gap and explains how to avoid this. Meet Vanya. He has an online store + showroom…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Weak, old, and not sufficiently dexterous could not only bring no benefit to the relatives, but they became a burden and a threat. A good solution to the problem was…

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How a novice entrepreneur competes with business giants
Quite often you can hear the opinion that if, next to a small store, a hypermarket opens, for example, the store will close very soon. Such an opinion, as a…

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How to prevent a good idea from perishing
Out of 10 business ideas, approximately 7-8 are never realized - these disappointing conclusions are presented in the business press. The root cause of such failures lies in the inability…

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