Marketer: instructions for use
The author has been working in the field of marketing for more than a decade. The period has come that is associated with the lack of widespread dissemination of information…

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How to increase profit per employee up to 59%
Statistics show that in most domestic companies only 25% of the efforts of employees bring results, and the remaining 75% are useless. How to increase labor productivity in your company…

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How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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buyer

Digitalization or death: how Russian retailers fit into the new realities of trade

Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future, and gives advice to Russian entrepreneurs on how to get competitive advantages in the new conditions
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Age employees: what the employer needs to know
Elena Sidorenko shares information related to the employment of pre-retirement age employees in the company: whether additional reporting is needed for this, what are the features of concluding an employment…

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Employees are “muddled”, or How to develop responsibility among subordinates
Recently, managers have been complaining about their staff: the staff makes a lot of mistakes; employees do not think about the consequences of their actions; Workers perform tasks without preparation…

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How not to miss a good employee and not hire a bad employee - the experience of Mosigra
Top managers of the Mosigra board games network share their professional experience in searching, selecting and hiring employees: from selecting a resume to applying Yitzhak Adizes’s formula It happens that…

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How to love criticism and make the company more creative
Although much is said about the benefits of criticism, often this very word carries a negative connotation. Dmitry Trepolsky explains how, by adapting the critical assessment method used in the…

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