How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

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"Business parasites", or How not to kill a business system
The age of the parasite in nature, as a rule, is short-lived. It is introduced into the body, devours it, poisons with its bowel movements, enters into a confrontation with…

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5 rules to avoid director criminal liability risks
Often, company executives are held criminally liable for actions whose criminality they do not even realize - “ignorance of the law does not exempt from liability”. According to statistics, in…

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Apartments will not sell themselves, or How to properly process a client
In the conditions of today's fierce competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to…

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Transferring an employee to self-employed: opportunities and risks
In 2019, a new tax regime appeared in Russia - a tax on professional income. This regime is established by the Federal Law of November 27, 2018 No. 422-ФЗ "On…

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Avoiding Court, or Mediation for Business
Ekaterina Shvets talks about the alternative possibility of dispute resolution with the participation of a mediator - the mediation procedure, lists the positive and negative sides of this method of…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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