How to make money on hype: 5 "not"
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral…

Continue reading →

“The tail steers a dog”, or Three stories of real business
Svetlana Emelyanova, managing partner of STEP Consulting, shares three stories from business practice that describe the resistance of the company's employees to useful changes and innovations, and explains how to…

Continue reading →

How to get a government order without a “shaggy hand”
One of the main reasons stopping entrepreneurs from participating in government tenders is the widespread belief that it is impossible to win a government order without a pullback. It is…

Continue reading →

accidents

“We got divorced, no time management!”, Or Priority management: how to keep up with the main
We have got high-speed cars, smart homes, mobile phones in which we can simultaneously read, write and talk. We study time management, we have new-fangled planners, but for all the…

...

How can an entrepreneur reduce land tax
Mikhail Parishioner talks about contesting the cadastral value of the land as a way to optimize land tax payments and explains how this process is going on, what are the…

...

Avoiding Court, or Mediation for Business
Ekaterina Shvets talks about the alternative possibility of dispute resolution with the participation of a mediator - the mediation procedure, lists the positive and negative sides of this method of…

...

Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

...